This Week In Ag 0038 - Better whip up – They’re gaining on you!
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From the 2011 Ag Media Summit, Dr. Scott Vernon (@DrJSV), Professor at Cal Poly State University, San Luis Obispo, presents an entertaining look at the next generation of ag communicators, highlighting what millennials worry about and expect in their career.
Dr. Vernon also highlights strategies you need to utilize to attract the best and the brightest in ag communicators.
Some highlights:
- They value: a high paying career, lots of free time, become famous
- Young today are more liberal in their views - Green, Gay, Politics.
- What motivates them: achievement and public recognition.
- Company perspective: You are preparing the young for your competitors.
- What worries millennials: Am I ready?
- Company perspective:What does this mean? You want rock star employees? Find them as freshmen and groom them for potential hires.
- How to be old and hip: text, relax/breath, text, talk to them, text, get a new phone, text, be a student, text, converse with them, get a tattoo!
Direct link to audio: file http://traffic.libsyn.com/animalcast/110728_twiag_0038.mp3
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