Sarah Hubbart, Animal Agriculture Alliance, says farmers and ranchers need to proactively step up and speak for themselves. The alternative is that other people will do the speaking and that most certainly will not acurately reflect the farmers' and ranchers' views.
Too often, agriculture is forced to be reactive, rather than proactive in discussing farm practices. But what if agriculture were in the drivers' seat in the race to influence public opinion?
Sarah offers some models currently being pursued by farms like Fair Oaks Dairy or Rose Acre Farms. And even if the the logistics of producing internet media is too much of a burden for some operations, there are opportunities to develop smaller approaches to sharing with groups of other agri-producers.