The number of people involved with production agriculture in the USA is about 2% of the population. The other 98% of Americans have a connection to food but few have a connection to agriculture. So how can farmers and ranchers build a greater awareness for what they do?
We received a note from a reader on a post about Jeff Simmons (President of Elanco, a division of Eli Lilly and Company) sharing how Elanco sales teams felt working in the animal agriculture industry (http://agtoday.us/o9s5gU ). The person worked in the poultry industry in Arkansas and felt "very little positive information is being illustrated by the media" about his industry. He highlighted many of the valued activities the poultry industry does and told of the positive efforts to continuously improve the industry.
