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Content about agri-marketing

November 3, 2011
Shout Your Agriculture Story From The Barn Tops!

The number of people involved with production agriculture in the USA is about 2% of the population. The other 98% of Americans have a connection to food but few have a connection to agriculture. So how can farmers and ranchers build a greater awareness for what they do?

We received a note from a reader on a post about Jeff Simmons (President of Elanco, a division of Eli Lilly and Company) sharing how Elanco sales teams felt working in the animal agriculture industry (http://agtoday.us/o9s5gU ). The person worked in the poultry industry in Arkansas and felt "very little positive information is being illustrated by the media" about his industry. He highlighted many of the valued activities the poultry industry does and told of the positive efforts to continuously improve the industry.

February 8, 2011
Why Should I Do Marketing?

Have you ever wanted someone else to know who you are and what you are doing? Here are four actions to help start your marketing practice and share your story.

Why do marketing?

Short answer: Have you ever wanted someone else to know who you are and what you are doing?

A some what longer, short answer: You may have the best yields, lowest input costs, most efficient farm operations or greatest product, but if you do not share that with anyone, no one will know nor care.