The number of people involved with production agriculture in the USA is about 2% of the population. The other 98% of Americans have a connection to food but few have a connection to agriculture. So how can farmers and ranchers build a greater awareness for what they do?
We received a note from a reader on a post about Jeff Simmons (President of Elanco, a division of Eli Lilly and Company) sharing how Elanco sales teams felt working in the animal agriculture industry (http://agtoday.us/o9s5gU ). The person worked in the poultry industry in Arkansas and felt "very little positive information is being illustrated by the media" about his industry. He highlighted many of the valued activities the poultry industry does and told of the positive efforts to continuously improve the industry.
Food is for everyone. What food and ag story are sharing for World Food Day and Blog Action Day?
Show notes
Conversation with Karina Brisby about the 2011 Blog Action Day topic of Food.
Why food as a topic for Blog Action Day?
How did Blog Action Day get started and what is your role?
What would you like to see accomplished through Blog Action Day's focus on food?
In the past the focus has been on water, environment, climate change, and poverty. What were some outcomes from those blog action days that were helpful, innovative, or interesting?
Animal agriculture must begin to incorporate consumer desires, wishes, and input into how animals are raised. The first step involves educating farmers and ranchers about the consumer issues and develop goals to bring consumers closer to the process.
Consumer food trend spotter, Dr. Elizabeth Sloan, shares thoughts on the changing demand in the Canadian consumer marketplace.
Via PoultryCast 0228
Dr. Elizabeth Sloan, trends columnist with Food Technology Magazine, shares with Bruce Cochrane, FarmScape.ca, her thoughts on food trends and changing demand in the Canadian consumer marketplace.
