Content about education

November 11, 2011

How will the future of antibiotics in food animals be impacted?

What are the issues of using antibiotics in food animals? How will their use impact consumers? What are some of the scientific studies saying? These reference links are only a starting reference point to help understand the issues and form an opinion on actions to take.

November 11, 2011

Consumers are starting to take notice of the issues raised by research about the use of antibiotics in food animals. The discussions go beyond science and research, into the areas of consumer purchasing decisions and food marketing.

The Chicago Public Schools took a public policy stance in 2011 by serving local, antibiotic chicken in 473 of its schools. This action makes the statement that consumers have a preference for food that is free of antibiotics and is locally grown. Independent of the view of farmers, ranchers, or producers, consumers do have a voice and are influenced by how science and technology is positioned.

November 3, 2011

The number of people involved with production agriculture in the USA is about 2% of the population. The other 98% of Americans have a connection to food but few have a connection to agriculture. So how can farmers and ranchers build a greater awareness for what they do?

We received a note from a reader on a post about Jeff Simmons (President of Elanco, a division of Eli Lilly and Company) sharing how Elanco sales teams felt working in the animal agriculture industry (http://agtoday.us/o9s5gU ). The person worked in the poultry industry in Arkansas and felt "very little positive information is being illustrated by the media" about his industry. He highlighted many of the valued activities the poultry industry does and told of the positive efforts to continuously improve the industry.

October 17, 2011

Learn more about using social and digital media as a way to connect and extend your conversations in agriculture.

Show notes Conversation with Terry Meisenbach about the 2011 National eXtension Virtual Conference.

October 14, 2011

Food is for everyone. What food and ag story are sharing for World Food Day and Blog Action Day?

Show notes

Conversation with Karina Brisby about the 2011 Blog Action Day topic of Food.

  • Why food as a topic for Blog Action Day?
  • How did Blog Action Day get started and what is your role?
  • What would you like to see accomplished through Blog Action Day's focus on food?
  • In the past the focus has been on water, environment, climate change, and poverty. What were some outcomes from those blog action days that were helpful, innovative, or interesting?
October 14, 2011

Consumers want to know more about farmers and ranchers approaches to growing food, food production, and delivery. Farmers and Ranchers want consumers to see how food is produced and understand the work involved. There are several food focused events that provide you the opportunity to tell your food / ag story.

The food conversations never stop! October 16 is World Food Day with a supporting focus on food from Blog Action Day, also on October 16. Then on October 24th there is Food Day. And on October 25-26 there is the Food System Summit.

September 20, 2011

There are several hundred food related recalls per year. The ability to find where food originated and how consumers received it is key to quick responses.

What does food traceability mean? In the general sense, it means being able to know where your food comes from. But it also means that the data about the growth, transportation, and handling are available for analysis. Many people are aware of the need to trace food back to its source when an out break of E. coli or Listeria occurs.

September 20, 2011

Resources to help discover food traceability issues.

Food traceability systems and processes are key to handling food borne illnesses.

September 20, 2011

Michele Simon believes food companies and governments must bring food nutrition, health, and agriculture policy together to better citizens' lives.

Show notes

Conversation with Michele Simon about food justice and what those in agriculture should know.

August 19, 2011

The economy appears to be going crazy and unpredictable. However, the economy is always unpredictable and has been "crazy" in the past. It is how we handle the information that determines how people get through the issues.

The economy appears to be going crazy and unpredictable. However, the economy is always unpredictable and has been "crazy" in the past. It is how we handle the information that determines how people get through the issues.

July 28, 2011

What do millennials worry about the most? And how can you connect with them?

From the 2011 Ag Media Summit, Dr. Scott Vernon (@DrJSV), Professor at Cal Poly State University, San Luis Obispo, presents an entertaining look at the next generation of ag communicators, highlighting what millennials worry about and expect in their career.

Dr. Vernon also highlights strategies you need to utilize to attract the best and the brightest in ag communicators.

Some highlights:

July 24, 2011

Are you fresh out of school looking for a new job? At a job that does not fit? Brandon Souza has practical advise to help you discover and land your next opportunity.

From the 2011 Ag Media Summit, Brandon Souza (@btsouza), Account executive with AdFarm, keynotes the ACT Workshop titled: Making a solid career choice, finding the best fit for your first job.

April 5, 2011

Animal agriculture must begin to incorporate consumer desires, wishes, and input into how animals are raised. The first step involves educating farmers and ranchers about the consumer issues and develop goals to bring consumers closer to the process.

Show notes

Conversation with Scott Stuart, NIAA Board Chairman, about the 2011 National Institute for Animal Agriculture conference

  • What is the focus for the 2011 National Institute for Animal Agriculture Annual Conference, titled Consumer's Stake in Today's Food Production?
  • What do you want attendees to take away from the conference? Are there any actions you hope they follow-up on once back to their operations?
March 18, 2011

Discover about this popcorn farmer's trip to South by Southwest and what he hopes to share on the SXSW Agvocacy 2.0 panel.

Zach Hunnicutt helps produce a kind of food that many people love: popcorn! At the Agvocacy 2.0 South by Southwest panel he will share how that connection to people helps him tell his story about producing food.

You can learn more about Zach's technology interests through his tweets at @zjhunn.

March 18, 2011

Are you looking for metrics on ag related nationwide higher education? Do you need to better understand the trends in agriculture education? Then the Food, and Agricultural Education Information System needs to be on your radar.

Show notes

Conversation with Food, and Agricultural Education Information System (FAEIS).

  • Can you start by sharing what the Food, and Agricultural Education Information System is focused on and what its core missions are? 
  • Why was FAEIS started? 
  • What is the size and scope of the FAEIS (employees and budget)? Under what part of USDA is FAEIS located?
March 10, 2011

Yes, farms are businesses. But they are also run by families that want to produce safe foods for everyone. Chris Chinn will share that story with everyone at South by Southwest.

Chris Chinn, a Missouri swine producer, is deeply committed to sharing with consumers about how modern pork production works. She hopes that her participation on the March 13th Agvocacy 2.0 South by Southwest panel will help highlight that farmers do care and they have a single goal in mind; producing healthy food for their family and for other families as well.

March 7, 2011

Farmers Who Tweet? They what? Yes, Farmers do Tweet and are open to having a conversation with you about farming and food.

Show notes
Jeff Fowle, a tall California rancher with his hat makes an impression on people. By being on the South by Southwest panel he hopes to show folks that farmers and ranchers are out there, be contacted, and are open / willing to having discussions about food, farming, fuel, and fiber.

Where can we find you?

March 4, 2011

Kelly Rivard shares how Agvocacy 2.0 was successfully developed as a panel for South by Southwest.

Show notes
Conversation with Kelly Rivard on kick starting a South by Southwest panel. Kelly talks about the process she and others needed to complete in order to submit Agvocacy 2.0: Adding a Human Voice to the Farm as a panel.

Website pick of the week/Ag information we all need to know about:

January 17, 2011

How can smart phones help identify weeds and other invasive species so others can take action?

Show notes

What's Invasive, a mobile application locate invasive species by making geo-tagged observations and taking photos to alert us of the spread of habitat-destroying invasive plants and animals.

  • As a smart phone application, what does What's Invasive do?
  • How did What's Invasive idea come about?
  • What led to the thought to create a mobile application?
  • What is the problem trying to be solved?
January 13, 2011

How much product to water do you need to cover a specific acreage? These agri-calculator apps can help save time.

Agri-production managers and staff often need to do a calculation while in the field or on the run. These are a sample of some of the smart phone tools available to help make decisions without having to head back to the home office.

January 13, 2011

Smart phones, as data collection devices, provide a channel back to research labs, helping improve the analysis and understanding of the data.

Smart phones are a unique tool for those doing research and are in need of field data collection. These sample apps use the smart phone and crowdsourcing to bring data from the field into a lab database. These apps help anyone with an interest in the science to report back observations and sightings of environmental or disease issues. The labs are able to expand their reach in terms of data collection and offer back to others the data for land or operation management decision making.

January 13, 2011

Sometimes you just want to look something up. These apps offer specialized dictionaries or databases for niche information areas in agriculture.

These are a collection of specialized smart phone agriculture apps. These types of apps are primarily used as a lookup tool, either to help identify species, review a piece of regulation, or get the specifics on an issue.

January 13, 2011

Agriculture's main output is food consumed world wide. Food goes through many steps from farm to plate.

January 12, 2011

What are some of the major news providers offering to mobile users?

This is just a sample of the news services that offer their information through a mobile application or a mobile focused web page.