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November 11, 2011
Antibiotics in Food Animals

How will the future of antibiotics in food animals be impacted?

What are the issues of using antibiotics in food animals? How will their use impact consumers? What are some of the scientific studies saying? These reference links are only a starting reference point to help understand the issues and form an opinion on actions to take.

November 11, 2011
Antibiotics in Food Animals, What are the Concerns?

Consumers are starting to take notice of the issues raised by research about the use of antibiotics in food animals. The discussions go beyond science and research, into the areas of consumer purchasing decisions and food marketing.

The Chicago Public Schools took a public policy stance in 2011 by serving local, antibiotic chicken in 473 of its schools. This action makes the statement that consumers have a preference for food that is free of antibiotics and is locally grown. Independent of the view of farmers, ranchers, or producers, consumers do have a voice and are influenced by how science and technology is positioned.

November 3, 2011
Shout Your Agriculture Story From The Barn Tops!

The number of people involved with production agriculture in the USA is about 2% of the population. The other 98% of Americans have a connection to food but few have a connection to agriculture. So how can farmers and ranchers build a greater awareness for what they do?

We received a note from a reader on a post about Jeff Simmons (President of Elanco, a division of Eli Lilly and Company) sharing how Elanco sales teams felt working in the animal agriculture industry (http://agtoday.us/o9s5gU ). The person worked in the poultry industry in Arkansas and felt "very little positive information is being illustrated by the media" about his industry. He highlighted many of the valued activities the poultry industry does and told of the positive efforts to continuously improve the industry.

October 17, 2011
This Week In Ag 0042 - Ready for the National eXtension Virtual Conference?

Learn more about using social and digital media as a way to connect and extend your conversations in agriculture.

Show notes Conversation with Terry Meisenbach about the 2011 National eXtension Virtual Conference.

October 14, 2011
This Week In Ag 0041 - Food is Topic for Blog Action Day and World Food Day

Food is for everyone. What food and ag story are sharing for World Food Day and Blog Action Day?

Show notes

Conversation with Karina Brisby about the 2011 Blog Action Day topic of Food.

  • Why food as a topic for Blog Action Day?
  • How did Blog Action Day get started and what is your role?
  • What would you like to see accomplished through Blog Action Day's focus on food?
  • In the past the focus has been on water, environment, climate change, and poverty. What were some outcomes from those blog action days that were helpful, innovative, or interesting?
October 14, 2011
What Are Your Food and Ag Stories?

Consumers want to know more about farmers and ranchers approaches to growing food, food production, and delivery. Farmers and Ranchers want consumers to see how food is produced and understand the work involved. There are several food focused events that provide you the opportunity to tell your food / ag story.

The food conversations never stop! October 16 is World Food Day with a supporting focus on food from Blog Action Day, also on October 16. Then on October 24th there is Food Day. And on October 25-26 there is the Food System Summit.

February 8, 2011
Why Should I Do Marketing?

Have you ever wanted someone else to know who you are and what you are doing? Here are four actions to help start your marketing practice and share your story.

Why do marketing?

Short answer: Have you ever wanted someone else to know who you are and what you are doing?

A some what longer, short answer: You may have the best yields, lowest input costs, most efficient farm operations or greatest product, but if you do not share that with anyone, no one will know nor care.

December 29, 2010
Food - Health Connections Impact Agri-Marketing

Connecting food and health research information to consumers can improve perception of agriculture and food products.

Throughout the year, new research is published that links food to disease. Besides the standard "Fat is Bad" articles, there are a series of "X food is Good For You" articles.

November 18, 2010
This Week In Ag 0019 - Dairy Industry Media To Connect People And Information

How has the dairy industry accepted shifts to digital delivery of information, news, and stories? Progressive Dairyman staff share thoughts on the dairy industry.

Show notes

  • The diary industry seems to have a wide geography in within the United States (dairy products are everywhere). How does geography effect the industry in terms of connecting buyers and sellers of milk/milk products?
    • Are there any areas where there are few, if any dairies in the region?
    • Where does the industry believe the dairy capitol of the world really is? :)
July 29, 2010
How Do I Find Partners and Businesses Resources?

Web tools can help improve your ability to find a contact at other companies.

Looking for specific businesses or contacts within a company? Using tools like Manta.com or LinkedIn can help improve your chances of making a connection.

July 12, 2010
This Week In Ag 0006 - Agriculture Technology, Radios Calm Cows, and Ag Contests

What has happened with agriculture technology in last two years? And what ag contests are out there?

Show ideas

June 18, 2010
University of Illinois Extension

University of Illinois Extension is a resource for multiple needs of agriculture, food, and community.

University of Illinois Extension offers educational programs in healthy society, food security and safety, environmental stewardship, sustainable and profitable food production and marketing systems, and Enhancing youth, family and community well-being.