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March 22, 2012
This Week In Ag 0047 - Doug Fisher on public relations in a digital world

Doug Fisher, a former reporter and senior lecturer at the University of South Carolina's College of Mass Communications, shares his presentation from the 2012 Agricultural Relations Council conference, Mar 21-22, Charleston, SC, USA. Doug offers some insights into tools, processes, and approaches to telling stories and managing public relations in the digital media focused world.

November 3, 2011
Shout Your Agriculture Story From The Barn Tops!

The number of people involved with production agriculture in the USA is about 2% of the population. The other 98% of Americans have a connection to food but few have a connection to agriculture. So how can farmers and ranchers build a greater awareness for what they do?

We received a note from a reader on a post about Jeff Simmons (President of Elanco, a division of Eli Lilly and Company) sharing how Elanco sales teams felt working in the animal agriculture industry (http://agtoday.us/o9s5gU ). The person worked in the poultry industry in Arkansas and felt "very little positive information is being illustrated by the media" about his industry. He highlighted many of the valued activities the poultry industry does and told of the positive efforts to continuously improve the industry.

November 18, 2010
This Week In Ag 0019 - Dairy Industry Media To Connect People And Information

How has the dairy industry accepted shifts to digital delivery of information, news, and stories? Progressive Dairyman staff share thoughts on the dairy industry.

Show notes

  • The diary industry seems to have a wide geography in within the United States (dairy products are everywhere). How does geography effect the industry in terms of connecting buyers and sellers of milk/milk products?
    • Are there any areas where there are few, if any dairies in the region?
    • Where does the industry believe the dairy capitol of the world really is? :)
September 3, 2010
This Week In Ag 0014 - How Can Those In Agriculture Share Their Story?

How are farmers and ranchers using social media to agvocate their story?

Show notes

  • AgChat Foundation Agvocacy 2.0 conference
July 23, 2010
This Week In Ag 0008 - Dairy Industry Perspective, Ag Media Summit, and Chicken or the Egg?

How has the dairy industry changed over the last 15 to 20 years? And what do ag media editors do?

Show notes

July 22, 2010
#AgMS 2010: The Many Ways To Connect

Feeling like you are missing out on the 2010 Ag Media Summit? Here are several channels to tap into.

The Ag Media Summit is July 24 - 28, 2010 in St. Paul, Minnesota. Several social/new media channels are available for those not attending or those that can't see it all!