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March 22, 2012
This Week In Ag 0047 - Doug Fisher on public relations in a digital world

Doug Fisher, a former reporter and senior lecturer at the University of South Carolina's College of Mass Communications, shares his presentation from the 2012 Agricultural Relations Council conference, Mar 21-22, Charleston, SC, USA. Doug offers some insights into tools, processes, and approaches to telling stories and managing public relations in the digital media focused world.

March 12, 2012
This Week In Ag 0046 - Jesse Bussard, on social media in agriculture

How does Jesse Bussard use digital and social media in the field and working with cattle? This episode shares what she does and some of the approaches to connecting with people via technology.

Show notes: Conversation with Jesse Bussard.

  • Your twitter profile says "Animal Scientist, Crop Science grad student". What are you studying and why?
December 20, 2011
This Week In Ag 0045 - Matija Kopic, Farmeron, aims to change the way farming is done today.

Farmeron aims to change the way farming is done today, by challenging traditional assumptions and using software to advance farming production.

Show notes: Conversation with Matija Kopic, CEO at Farmeron.

  • When you Google Farmeron = "Changing the way farming is done today". What does that mean? What about farming today that needs changing?
  • Who is Farmeron aimed at?
November 22, 2011
This Week In Ag 0044 - Krissa Welshans shares thoughts on ag issues and ag communication research

What are some of the issues in agriculture today? And what information research tools can be used to identify solutions?

Show notes: Conversation with Krissa Thom Welshans.

  • You mentioned that you spend a fair bit of time on the computer for research and writing. What are some of the ag focused tools and resources you find helpful?
  • Android, iPhone, of Blackberry? Why?
November 14, 2011
This Week In Ag 0043 - What is the College of Food, Agricultural, and Environmental Sciences at The Ohio State University?

There are many degree opportunities for students attending OSU's College of Food, Agricultural, and Environmental Sciences.

Conversation with Jill Tyson, Coordinator of Prospective Student Services at The Ohio State University, College of Food, Agricultural, and Environmental Sciences. Jill shares what the agricultural opportunities are for incoming students and what the College of Food, Agricultural, and Environmental Sciences offers.

Where can we find you?

October 17, 2011
This Week In Ag 0042 - Ready for the National eXtension Virtual Conference?

Learn more about using social and digital media as a way to connect and extend your conversations in agriculture.

Show notes Conversation with Terry Meisenbach about the 2011 National eXtension Virtual Conference.

October 14, 2011
This Week In Ag 0041 - Food is Topic for Blog Action Day and World Food Day

Food is for everyone. What food and ag story are sharing for World Food Day and Blog Action Day?

Show notes

Conversation with Karina Brisby about the 2011 Blog Action Day topic of Food.

  • Why food as a topic for Blog Action Day?
  • How did Blog Action Day get started and what is your role?
  • What would you like to see accomplished through Blog Action Day's focus on food?
  • In the past the focus has been on water, environment, climate change, and poverty. What were some outcomes from those blog action days that were helpful, innovative, or interesting?
September 20, 2011
This Week In Ag 0040 - Michele Simon - Food justice and what those in agriculture should know.

Michele Simon believes food companies and governments must bring food nutrition, health, and agriculture policy together to better citizens' lives.

Show notes

Conversation with Michele Simon about food justice and what those in agriculture should know.

August 15, 2011
This Week In Ag 0039 - Ag Economic Impacts From The US Government

Do we feed or export grain?  Turn it into ethanol?  And when will the Washington debate turn to the Farm Bill?

Dr. Terry Barr, Knowledge Exchange Group of, CoBank, and Ross Anderson, Chief Credit Officer with AgriBank, provide some insight and thoughts on the economic environment, the impacts to ethanol, and what the USDA might do with the debt ceiling.

July 28, 2011
This Week In Ag 0038 - Better whip up – They’re gaining on you!

What do millennials worry about the most? And how can you connect with them?

From the 2011 Ag Media Summit, Dr. Scott Vernon (@DrJSV), Professor at Cal Poly State University, San Luis Obispo, presents an entertaining look at the next generation of ag communicators, highlighting what millennials worry about and expect in their career.

Dr. Vernon also highlights strategies you need to utilize to attract the best and the brightest in ag communicators.

Some highlights:

July 24, 2011
This Week In Ag 0037 - Your first Ag job, finding the best fit

Are you fresh out of school looking for a new job? At a job that does not fit? Brandon Souza has practical advise to help you discover and land your next opportunity.

From the 2011 Ag Media Summit, Brandon Souza (@btsouza), Account executive with AdFarm, keynotes the ACT Workshop titled: Making a solid career choice, finding the best fit for your first job.

April 26, 2011
This Week In Ag 0036 - Animal Ag Alliance, What Is Coming Up?

The Animal Ag Alliance brings tools and resources to agri-professionals to help agvocate agriculture to many Americans not involved in raising food.

Show notes

Conversation with Sarah Hubbart, Director for Communications for the Animal Agriculture Alliance.

  • What is the focus for the Animal Agriculture Alliance?
  • In May the Animal Ag Alliance will be holding its 10th Stakeholders Summit. Can you share with us what this year's theme is?
April 5, 2011
This Week In Ag 0035 - What Is The Consumer's Stake in Today's Food Production?

Animal agriculture must begin to incorporate consumer desires, wishes, and input into how animals are raised. The first step involves educating farmers and ranchers about the consumer issues and develop goals to bring consumers closer to the process.

Show notes

Conversation with Scott Stuart, NIAA Board Chairman, about the 2011 National Institute for Animal Agriculture conference

  • What is the focus for the 2011 National Institute for Animal Agriculture Annual Conference, titled Consumer's Stake in Today's Food Production?
  • What do you want attendees to take away from the conference? Are there any actions you hope they follow-up on once back to their operations?
March 18, 2011
This Week In Ag 0032 - Popcorn Farmer Agvocates at SXSW

Discover about this popcorn farmer's trip to South by Southwest and what he hopes to share on the SXSW Agvocacy 2.0 panel.

Zach Hunnicutt helps produce a kind of food that many people love: popcorn! At the Agvocacy 2.0 South by Southwest panel he will share how that connection to people helps him tell his story about producing food.

You can learn more about Zach's technology interests through his tweets at @zjhunn.

March 18, 2011
This Week In Ag 0033 - Farmers Who Tweet!

Farmers who tweet? Yes, farmers do use social media to connect with the 98% of americans not involved with food agriculture.

Marla Schulman (@dvinmsm and @lifeafterkidstv) moderates the the Agvocacy 2.0 South by Southwest panel. She believes that farmers and ranchers connecting with consumers through social media is such a great way for people to learn more about food, agriculture, and the 2% of people in agriculture.

March 18, 2011
This Week In Ag 0034 - What is the Food, and Agricultural Education Information System?

Are you looking for metrics on ag related nationwide higher education? Do you need to better understand the trends in agriculture education? Then the Food, and Agricultural Education Information System needs to be on your radar.

Show notes

Conversation with Food, and Agricultural Education Information System (FAEIS).

  • Can you start by sharing what the Food, and Agricultural Education Information System is focused on and what its core missions are? 
  • Why was FAEIS started? 
  • What is the size and scope of the FAEIS (employees and budget)? Under what part of USDA is FAEIS located?
March 10, 2011
This Week In Ag 0031 - Farmers Do Care

Yes, farms are businesses. But they are also run by families that want to produce safe foods for everyone. Chris Chinn will share that story with everyone at South by Southwest.

Chris Chinn, a Missouri swine producer, is deeply committed to sharing with consumers about how modern pork production works. She hopes that her participation on the March 13th Agvocacy 2.0 South by Southwest panel will help highlight that farmers do care and they have a single goal in mind; producing healthy food for their family and for other families as well.

March 7, 2011
This Week In Ag 0030 - California Rancher Agvocate

Farmers Who Tweet? They what? Yes, Farmers do Tweet and are open to having a conversation with you about farming and food.

Show notes
Jeff Fowle, a tall California rancher with his hat makes an impression on people. By being on the South by Southwest panel he hopes to show folks that farmers and ranchers are out there, be contacted, and are open / willing to having discussions about food, farming, fuel, and fiber.

Where can we find you?

March 4, 2011
This Week In Ag 0028 - What Is Agvocacy 2.0 at South by Southwest?

Kelly Rivard shares how Agvocacy 2.0 was successfully developed as a panel for South by Southwest.

Show notes
Conversation with Kelly Rivard on kick starting a South by Southwest panel. Kelly talks about the process she and others needed to complete in order to submit Agvocacy 2.0: Adding a Human Voice to the Farm as a panel.

Website pick of the week/Ag information we all need to know about:

March 4, 2011
This Week In Ag 0029 - Farmers Using Mobile Shared at South by Southwest

Farmers do use mobile and those at South by Southwest will learn more. Nathan Wright shares what the panel will discuss and what he expects the audience to take away.

Show notes
Nathan Wright, founder of Lava Row, talks about the How Farmers Get Serious Business Done With Mobile panel at
South by Southwest.

February 22, 2011
This Week In Ag 0027 - What is the USDA Food Safety and Inspection Service?

How does FSIS operate and what are its core missions?

Show notes

Conversation with Dr. Elisabeth Hagen, USDA Under Secretary for Food Safety, which includes the Food Safety and Inspection Service.

  • Can you start by sharing what the USDA's Food Safety and Inspection Service or FSIS is focused on and what its core missions are? What is FSIS main role/mission in protecting people from food borne hazards?
  • What is the size and scope of the FSIS (employees and budget)?
February 15, 2011
This Week In Ag 0026 - How Can Data Help Ag Air Quality?

Fresh air and farms? Purdue University recently wrapped up a two year study aimed at understanding how animal agriculture impacts air quality.

Show notes

Animal feeding operations (AFOs) house large numbers of animals for production of meat, dairy products and eggs. EPA is examining data from emissions monitoring at a number of AFOs as the agency works to develop improved methodologies for estimating AFO emissions. Dr. Albert J. Heber, Professor in Agricultural and Biological Engineering at Purdue University, shares the history of this effort and what happens next with the data.

  • Why was the National Air Emissions Study started?
January 28, 2011
This Week In Ag 0025 - Will The Real Pomegranate Please Stand Up?

How can metabolomics identify fake and counterfeit juices and help keep the juice industry from suffering losses?

Show notes

The juice industry is a multi billion dollar business world wide. With those dollars comes the opportunity for fraud and counterfeits. Dr. Cynthia Larive, professor of chemistry at UC Riverside, shares how she applys chemical tests to juice products sold as pomegranate juice or pomegranate juice blends, in order to authenticate their contents (press release).

  • Why the focus on pomegranate juice?
January 17, 2011
This Week In Ag 0024 - What's Invasive

How can smart phones help identify weeds and other invasive species so others can take action?

Show notes

What's Invasive, a mobile application locate invasive species by making geo-tagged observations and taking photos to alert us of the spread of habitat-destroying invasive plants and animals.

  • As a smart phone application, what does What's Invasive do?
  • How did What's Invasive idea come about?
  • What led to the thought to create a mobile application?
  • What is the problem trying to be solved?
January 10, 2011
This Week In Ag 0023 - Don't Be Scared of Frank 'n Foode

Biofortified and its mascot, Frank 'n Foode, aim to help people better understand genetically modified organisms.

Show notes

Biofortified and Frank 'n Foode

  • What is Biofortified?
  • How can people better understand genetically modified organisms (GMO)?
  • Who is Frank 'n Foode?
  • Why are GMOs portrayed with images of syringes, people in white lab coats, and scary fruit?
  • How did Biofortified get started?

Resource links